So Young Song

So Young Song

Lecturer

Contact Information

Office Hours Fall '26:

  • Monday 9:00am - 11:00am, virtual only

  • Friday 10:00am - 11:00am, in-person or virtual

  • By appointment via Calendly

                                                              

Education

  • MFA in Electronic and Time-Based Art, Purdue University
  • BFA in Graphic Design, Rhode Island School of Design

 

Courses

  • GrC 1020 (formerly GrC 210) - Introduction to Digital Applications

 

Teaching and Research Interests

  • Foundational graphic design
  • Branding and marketing design
  • Speculative design
  • Interactive design
  • Experience design

 

Biography

So Young Song is a graphic designer, interdisciplinary artist, and educator whose work moves across disciplinary boundaries. Drawing on more than a decade of experience in the commercial design industry, with a focus on branding and marketing, she helps students communicate effectively with broader audiences through visual language, real-world design standards, and professional creative processes. She finds teaching most rewarding when students grow through constructive feedback, a practice shaped by her experience setting creative direction, mentoring designers, and guiding projects through iteration and revision.

Her creative practice investigates the inextricable relationship between climate change and consumerism through speculative design. She was named the Student Winner in the Speculative Design category of the 2026 Core77 Design Awards for her thesis exhibition, and in 2025, Communication Arts featured her as one of fourteen of the most promising student designers worldwide. Her work has also been exhibited internationally in the United States, Germany, and South Korea.

She hopes to continue exploring speculative design within the Cal Poly community, creating opportunities for students across disciplines to engage with social and environmental issues through research and creative practice.

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