Programs
What is Graphic Communication?
Graphic Communication is the study of how we create, produce, manage, and deliver visual communication across physical and digital media. It connects creativity, technology, production, and business to turn communication ideas into effective products and experiences.
Explore the Graphic Communication Major
In the Graphic Communication major, students learn by doing, turning ideas into effective physical and digital products and experiences. Students build practical skills across creativity, technology, production, and business while discovering the areas of graphic communication that best match their interests and goals.
Major Curriculum | Student Work
Concentrations in the Major
Building on a shared foundation, students can choose a concentration that connects with their interests and career goals:
- Design Reproduction Technology — Design, color, imaging, and production technologies
- Graphics for Packaging — Packaging design, structure, materials, and production
- User Experience/User Interface — Digital experiences, interfaces, and interaction
- Graphic Communication Management — Business, marketing, sales, and operations
- Immersive Experience Design — Immersive and emerging communication experiences
The department also offers an Individualized Course of Study for students whose goals call for a customized path.
Graphic Communication Minor
The Graphic Communication minor adds practical visual communication and production skills to your primary field of study. Through hands-on courses, students build a foundation in digital applications and production while exploring areas such as experience design, photography and motion graphics, color, specialty printing, integrated marketing, packaging, and user experience research. The minor prepares students to create and produce effective communication across physical and digital media.
View Minor Requirements and Courses
See Graphic Communication in Action
Questions About the Program?
Have questions about the major, concentrations, or minor? We are happy to help you explore your options and find the path that fits your interests and goals.