Sabine Woelflick

 

Professor Sabine Wölflick

Contact Information

• Office: 26-210B

• Phone: --

• Email: swoelfli@calpoly.edu

Office Hours

In person bldg 26 rm 210 B

• Tuesday 15:50pm -16:40pm

• Thursday 15:50pm-16:40pm

• Also by appointment via swoelfli@calpoly.edu

Education

• Ph.D. Business Administration

• BA, MA Business Administration

Courses

• GrC 372 Applied Graphic Communication Practices

• GrC 451 Design Thinking

Biography

Sabine Wölflick has a BA and an MA in Business Administration. She wrote her doctoral thesis on "Corporate planning in the process of economic transformation.

Specialty and Passion

Her work focuses on marketing (print and online marketing), customer journey mapping, design thinking & agile management methods.

Teaching and Research Interests

Her latest research activities / research cooperations are: Using TikTok as a marketing tool, International marketing strategies for the printing industry, Marketing strategies for ECO WAVE Surfboards, Optimizing mobility with design thinking for a mid-size German city

Perceived further training activities: Training as an online marketing manager at the 121WATT School for Digital Marketing & Innovation, advanced training as a SCRUM Master, training as a Design Thinking Coach at the Hasso Plattner Institute